Heart-Centered, Anti-Capitalist (or Post-Capitalist), Consent-Based Business Coaches
Especially for Healers, Therapists, Spiritual Companions, and One-on-One Helpers
These coaches and teachers support values-aligned work with an emphasis on relationship, sustainability, and justice. Many are rooted in trauma-informed practice, spiritual depth, and anti-oppression frameworks.
(In no particular order)
1. Tad Hargrave
- Focus: Marketing for people who hate marketing, especially healers and changemakers.
- Style: Playful, disarming, rooted in generosity and authenticity.
- Site: https://marketingforhippies.com
- Sample offerings: tools like “point of view marketing” and “niching spiral” to help people find their way without manipulation.
2. Mark Silver
- Focus: Integrating business with spiritual practice, grounded in Sufi wisdom.
- Style: Gentle, deeply spiritual, relational, teaching with and about compassion and ethics.
- Site: https://www.heartofbusiness.com
- Book: The Heart of Business
- Offerings: Community, courses and mentoring for spiritually rooted entrepreneurs; supports connection to the Divine in business.
3. Bear Hebert
- Focus: Anti-capitalist business coaching, liberatory practices, values-aligned business models.
- Style: Direct, queer-inclusive, trauma-informed, rooted in collective care.
- Site: https://www.bearcoaches.com/
- Sample Offering: “No Starving Artists” and “Freely: Anti-Capitalist Business Coaching.”
4. Jenny Blake
- Focus: Systems, ease, and ethical scaling of meaningful work.
- Style: Gentle, strategic, focused on burnout prevention and intuitive alignment.
- Site: https://itsfreetime.com/ or https://www.pivotmethod.com
- Books: Pivot: The Only Move That Matters Is Your Next One and Free Time: Lose the Busywork, Love Your Business.
- Note: Not explicitly anti-capitalist but aligned with heart-centered, non-exploitative practices.
5. Kelly Diels
- Focus: Feminist marketing, cultural critique, ethical branding.
- Style: Fierce, anti-patriarchal, focused on not replicating oppressive systems.
- Site: https://kellydiels.com
- Approach: Offers alternatives to exploitative marketing models like the “Female Lifestyle Empowerment Brand.”
6. Rachael Kay Albers
- Focus: Anti-capitalist branding, media literacy, social justice.
- Style: Satirical, sharp, rooted in liberation and systems change.
- Site: https://rachaelkayalbers.com
- Project: “Awkward Marketing” — insightful and hilarious commentary on toxic marketing practices.
7. Laura Mae Northrup
- Focus: Trauma-informed care, ethical healing relationships, and spiritual integrity in helping professions.
- Style: Deeply somatic, psycho-spiritual, ethics-rooted.
- Site: https://www.lauramaenorthrup.com
- Book: Radical Healership: How to Build a Values-Driven Healing Practice in a Profit-Driven World — essential reading for one-on-one helpers.
- Note: Not a business coach per se, but deeply instructive about ethical practice in capitalistic systems.
8. Holly Truhlar
- Focus: Community-based care, collective trauma, and grief-informed organizing.
- Style: Poetic, grief-honoring, anti-capitalist and relational.
- Site: https://www.hollytruhlar.com
- Offerings: Supports coaches, therapists, and organizers doing grief and justice work outside dominant paradigms.
9. Emily Anne Brant
- Focus: centers Indigenous identity & decolonial frameworks. Personal develpment and decolonization.
- Style: integrating anti-racism, Indigenous ways of knowing, ethics, inclusive.
- Site: https://www.emilyannebrant.com/
- Offerings: Decolonize your Biz consulting, Decolonized Coach Community, Free guides.
I have personally worked with Mark Silver and love being a part of his community. I've received personal recommendations for Tad Hargrace. If you recommend someone, let me know!
Beloved, you are whole, holy, and worthy,
Rev. Amy
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Article ©2025 Amy Beltaine, all rights reserved. Reprinted with permission. This article and hundreds of others, along with other free resources are available at http://www.AmyBeltaine.info